Mixtape Music App:
Collaborators: Solo
Timeframe: 22 weeks
Tools: Figma, Miro, Photoshop, Illustrator
Role: Branding, UX/UI, Art Direction, Research
Overview: Mixtape is a mobile music streaming experience that prioritizes discovering new music.
Problem: Music streaming apps such as Spotify make it difficult to discover new music when using its Autoplay feature. It tends to repeat songs the user has already played, rather than playing new music that the user hasn’t heard before. This dynamic limits the amount of new music a user can easily discover.
Solution: The Mixtape music streaming platform offers users the ability to discover more new music with less time and effort. Mixtape offers users both more recommendation and search capabilities, as well as the ability to influence its recommendations by categorial tagging. This provides the system with more information for other users in the community.
